Autumn Winter 2017/18 Trends

Taking inspiration from street style, Instagram, the retail market (now and the future) and the latest catwalk analytics, the largest trend analysists WGSN compiled the following list of trends we can expect to see for AW2017 which I wanted to share with you all ahead of Fashion Week!

Hybrid Styling & Cross Pollination of Categories

Think tailoring, sportswear and decorative designs mixed together. The fact people are dressing and feeling younger (30 is the new 40 etc) this is having an impact on clothing. So we are seeing formalwear and street wear mixed a lot more such as velvet, satin and brocade used in a much more casual wear context. “The girl who wears Celine and the guy who wears Supreme, they are together and share a closet” (Off White interview with GQ).

Seasonal/Seasonless Layering
The cross seasonal appeal of items is becoming more important. So spring/summer patterns and colours are being used for autumn winter.

This fresh direction has been pioneered by up and coming brands. Think oversized sleeves and structured ruffles with a feminine undertone.

Playing into the hybrid styling we will see feminine and girly elements integrated into the designs. From sassy boudoir dresses styled over branded T’s, lace trim softening the track jacket and pretty floral’s worn under hoodies.

Seen on the runways in past seasons, the 80’s will be making a statement from power shoulders to metallic finishes. Retailers are expected to tap into this trend in a more subtle way from lycra basics and bodycon party dresses, offering a new silhouette from past seasons.

This will be a more pared back, contemporary take with oversized pockets, boxy silhouettes, clean finishes and sophisticated tones tapping into the minimal/maximal look.

Historical References
Without any particular era in mind there will be references to Baroque, Victorian and Renaissance in a maximalism yet sophisticated way.

Again, more sophisticated, feminine looks and tapping into a librarian style.


Baked Pink
A warmer shade of pink with terracotta tones.

Teal, Fusia, Blue
Bright, rich colours that are perfect for the 80’s trend.

A strong fashion colour next season already seen on catwalks like VB, this will predominantly be seen in red cast tones.

Acid Tones
shades such as lilac and zesty green offer a fresher colour for next season. This also taps into the seasonal blurring we are seeing.

Mustard and Golden Yellow
Now a familiar colour, this will be key next season and great for lifting basic outfits.

Deep Scarlet
A more sophisticated option from the bright red. Red trousers being a key item.


Midi Dress
Higher necklines, simple round necks and T-shirt styles will tap into the feminine sports looks that were pioneered by Louis Vuitton. Materials to expect are lightweight silk and chiffon that will achieve that soft floaty look. Worn buttoned will offer a lot of versatility.

Luxe Wrap Dress
Getting a lot of press from new designers we can expect to see this item dressed down for the hybrid style.

Fit and Flare
Both soft and structure designs this is a key shape to update the shirtdress or lace dress.

Tapered Trousers
Tapered trousers with cuff hem will range from chinos to leather, whilst slits will create a more evening look.

Straight leg
Overall, there will be a lot more variety with the crop trouser dominating, however straight leg is making a comeback.

Cosy sweater
Dropped shoulder and cuffs will add newness. We can expect to see summer motifs, tropical scenery and tie-dye to create a new, soft approach.

Tapping into the minimal maximalism look and continuing from SS17 from, ruffles will be seen from yokes to sleeves with figure silhouettes prevailing.

Volume sleeves
Seen gaining traction, this offers a more feminine update on the slouchy knit.

Oversized blazer
We are seeing a more formal tailored look in casualwear. High/low styling is key here, mixing and matching formal with casual. Menswear double breasted and one and a half breasted blazers will be seen more in womanswear. Whereas the hourglass blazer offers a more feminine alternative that focuses on the waist.

With a more retro feel with colour panelling counter balanced with tailored pieces to elevate the casual look.

Tailored Military Coat
Working with the minimal/maximalism look with a modern aesthetic. This fresh approach focuses on clean and crisp silhouettes and exaggerated details like oversized pockets & belts.

This has seen a huge increase of late. Expect to see in satin and other textures as great transitional, versatile pieces

Teddy/Sheepskin Coat
Short and compact pile with wide lapel, wide shapes and minimal details offer a modern feel.

Strong from pre-seasons but expected in more tailored styles.

Funnel Neck
A basic that is now expected in luxurious fabrics such as silk and velvet in the acid and jewel tones.

Deconstructed Shirt
Awash on the catwalks in a variety of styles from cold shoulder and tie details.


Set to continue for AW17 not only for evening wear but for casual wear also.

For the high/low aesthetic to update basics such as skirts, biker jacket, coats and dresses.

For party wear but also a fresher look for casualwear with denim blue’s looking particularly new. Add broaches for a high end look.

Popper Fastenings
Evolving from a functional use to a designer look this updates core pieces such as trench coats, simple lace dresses and sheer blouses.

More pared back interpretation looking a lot fresher.



Large florals and stripes will be key.

Classic checks but with a softer palate.

Prarie & Ditsy Florals
Darker bases with these popular florals will work well for downtown femininity stories.

Animal Motif
From knitwear and occasion wear in sequins and embroidery will help elevate this look. Birds are a favourite motif but we may also see quirky animal motifs like the most talked about recent Dior collection featuring lobsters.

Barcode Stripes
Monochrome with a more grown-up attitude with splicing and stripe mixing as key techniques will tap into this more is more approach.

Animal Prints
80’s themes from abstract and big colour renditions of leopard, zebra and snake prints as well as more stylised stripes and marble prints.

Bright Florals
Psychedelic blooms offer a more directional alternative to prarie florals. Punchy almost neon shades with large densely packed prints reinforce the statement look.


Shoulder skimming earrings, statement chokers, bag accessories, fur stole, piercing detail, gem embellishments


Utilitarian boots, sock foot, slippers, shearling lines hiker, kitten heel.









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