Following my visit to Pure London this week I not only had a look at the fabulous SS15 collections from over 800 different labels exhibiting, but I also attended a seminar by WGSN (worlds leading trend forecasters who source their trends by anaylising the retail market sales, following trends by bloggers, looking at world sales and street style) to get a solid understanding of the trends we will expect to see next year.
This is going to be a long blog, so bear with me as there will be a lot of pictures!
If you want to watch my short video report, please check out: http://youtu.be/oStEtYCc0jY
The overall trend is simple, soft structures silhouettes. We will be seeing wide & peg leg trousers & rolled up boyfriend jeans (yes the 80’s trend is back), trapeze dresses, suits, pleated maxi skirts, boxy tops, wide leg culottes, kimono sleeves, long length duster and waistcoats, oversized jumpers and relaxed biker jackets. Think borrowed from the boys (following AW14) but a simpler, softer and a more feminine feel.
My trend categories are:
1) Active Calm – Following the relaxed tailoring mentioned above, the colours we can expect to see are zen like chalky pastels, greens & head to toe white. Sheer panel detail and accents of colour (Bright orange being a key colour) add areas of interest.
2) Scandinavian Water – Softer blacks, inky blues and jeweled tones in more organic colours with patterns mimicking marbled effects or contaminated colours (the effect when introducing two ink colours together in a petri dish), metallics, raw edging and grainy texture.
3) Abstract Art – Bright bold colours in art inspired brush strokes and block cut-out shapes. Think the artist Matisse. Spots and stripes (as predicted in my previous blog) will be key prints worn predominately as separates. Art inspired printed court shoes also look popular for SS15.
4) Native Artisan – This wasn’t mentioned by WGSN, but I think this will be another trend we will see – Softer tropical & tribal prints with hand crafted textures ranging from fringing, embroidered florals and lace. Think modern animal patterns & artistic florals. (Fuschia pink florals were mentioned by WGSN).
Looking around the stalls at Pure, it seems the above are already primed for our high streets. The labels that caught my eye are below and the WGSN slides follow that! ……Enjoy!
NB – I’ll be giving a full final report after fashion week so keep an eye out for that later. x