Is it just me or are catwalk shows becoming more about the location/backdrop than the clothes themselves these days?
Not that I’m complaining, but it is almost expected now that top designers will put on a good show during fashion week, with the likes of Louis Vuitton pulling out all the stops with merry-go-rounds (SS12), life sized steam trains (AW12) and moving escalators (SS13), do designers really need to go to such extravagant lengths to get our attention?
I’m all for interesting venues that add to the artistic license of fashion, that gets us into the mindset of the designer and enhances his/her collection, but with Vuitton’s train costing a reported $8 million is there ever going to be a limit to these backdrops?
We are only into spring and already we have heard that Disneyland Paris itself will be the backdrop to a catwalk show to honour its 20th year in operation in May. Creating the lead Disney characters, top European designers such as Alber Elbaz from France, Philip Treacy from Ireland, Custo Barcelona from Spain and our very own Sister Sibling will each be showcasing their creations in the biggest magical backdrop you can imagine.
In addition to this, the Queen herself will be holding a catwalk show this year to mark her 60th anniversary coronation in July. The back drop of which is none other than the Buckingham Palace gardens! Showcasing everything that is British from Hunter willies to Thrasher & Gelnny, this location will be hard to top….surely?
Don’t get me wrong, I would kill to see these shows and if I was paying to see them, then I would want that wow factor, but if fashion designers are now using conceptual artists such as Daniel Buren (who created Vuitton’s escalators) then will the borders between set design and the clothing collection become blurred and therefore become more about ‘entertainment’ than fashion?
…It would be interesting to hear your views.