4:45am my alarm goes off…ouch! By 6:30 I’m at London St Pancreas meeting the agency who booked me & the representatives of La Redoute UK.
We board the Eurostar and after a couple of hours, arrive in the ‘tres chic’ city of Paris. Although I would have loved to have taken liberties and gone shopping, I was there to present, & without even a sniff of the shops we quickly grabbed a cab to Atelier Richelieu for the La Redoute S/S press launch.
Before I explain any further, La Redoute are similar to the UK brand NEXT, but are HUGE in France and Europe, and have over 2 million hits a day on their French website alone! They have their own collection of clothes, but they also have 4x guest designers each season to keep the brand looking fresh.
The location in Paris was perfect & was buzzing with press, photographers & fashionistas, each writing their own reports on the new collection.
The 4x guest designers for S/S were:
Madame À Paris – who’s collection had a very nautical theme with rope belts, lightweight fabric and striped tops – the stripe trend which is going to be very popular for S/S seen on the catwalks by D&G & Mark Jacobs.
Gat Rimon – Picked up on the monochrome colours that we saw from designers Dior, Louis Vuitton,& Jill Sanders and interpreted it in a way that isn’t just wearable, but bang on trend – my favourite piece being the white dress with oversized basket-weave detailing- It took all my strength to walk away from it!
Avril Gau – Shoe & bag designer had a gorgeous suede tote bag in a variety of colours that would be prefect for everyday usage, and some extremely comfortable shoes in jewelled & brown colour blocking.
The main La Redoute collection was predominantly white. Its the key colour for S/S and they nailed it! My favourite piece was the patterned white blazer with gold button detailing which I will definitely be buying as soon as it comes out! They also married the white trend with lace in a variety of tops and dresses (seen on the catwalks by the likes of Oscar de la Renta), making summer a very feminine, flirty season.
That said, the monochrome colours with a more biker chic style was also evident in the collection with faux leather dresses with laser cut out prints, studded biker jacket and bodycon tops. There was also a stunning tuxedo suit as seen on the catwalk by Dior & Celine.
But it wasn’t all about black & white, as Schiaparelli pinks and emerald green & blues also took centre stage with added detailing of floral prints seen in tulip skits and denim trousers.
In a nut shell, all of La Redoute’s clothes hinted at the trends seen on the catwalks, but were accessible for any adult wanting to have that Parisian chic look without breaking the bank. The clothes were high quality and were cut to flatter the figure no matter what your size.
The day flew, and having spent the day presenting a few videos about the collections I also managed to squeeze in a quick interview with French Fashion blogger Aude which was fun.
We made it back to the UK that night utterly exhausted but buzzing with excitement for what we have in store next season.
Keep an eye out for my videos on the run up to X-mas: http://www.laredoute.co.uk/