British Fashion at the London Olympics

So the Olympics has come to a close & I must say it has gone all too quickly! Living in London, I can confirm it has all gone rather well regardless of all the negative news reports we had at the beginning …don’t get me started on that!

It kicked off in style by Danny Bolyes 27million pound opening ceremony with an array of costumes spreading the ages. I’m glad that the British Fashion Council got involved as it was the perfect platform to showcase British Fashion to a global market.

As we all know, Stella McCartney was the designer behind team GB’s kit & was the first designer ever to design an entire collection for the Olympics.  In an interview, she said it was the most challenging thing she has done as a designer, purely due to the science behind each sporting event. But I must say I think she really pulled it off & I love the fact that a ‘fashion first’ came out of Britain.
Other designers also got involved including Hermès designing for the French equestrian team, Ralph Lauren designing for the America team and Prada & Giorgio Armani designing for the Italian team…..oh to be an athlete!

But although the focus was on the opening ceremony, I must say the garments for the closing ceremony were by far the best. During the show, Anny Lennox’s dancers wore lavish Victorian/gothic inspired costumes whilst Take That performed in black and gold military style uniforms, both of which nod towards this year’s Autumn Winter trends. I’m not sure if you spotted the models walking alongside the flag bearers, but I found their outfits perfectly patriotic & fabulous! They were wearing red leather biker jackets (another nod to AW 2012) and red skinny jeans with a silver union Jack across the front…I’ve got to get me some of those!

 

 

 

 

 

 

Obviously we had the Spice Girls (which was funny to see them almost fall off the taxis as they sped round the stadium!) with our very own Victoria Beckham in a stunning black strapless Giles Deacon number – although I’m surprised she didn’t wear one of her designs?

However, the panicle of the evening was when the 9x British supermodels strutted their stuff on probably the longest catwalk they have ever done –all wearing shimmering gold; Kate Moss (in a Sarah Burton for Alexander McQueen looked stunning), Naomi Campbell (again Burton for McQueen), Lily Cole (Erdem),Stella Tennant (Christopher Kane trouser suit), Karen Elson (in a sexy thigh split Burberry number), Lily Donaldson (in Vivienne Westwood),  Georgia May Jagger (in Victoria Beckham), Jourdan Dunn (Johnathan Saunders dress & show stopping Stephen Jones headdress) and David Gandy (the only male wore Paul Smith).

The event was pure fashion fabulousness and I loved every second of it! Styled by Lucinda Chambers, Vogue magazine’s fashion director, she summed it up perfectly in an interview saying; “It’s incredible that Britain, such a tiny country, has such a broad range of talent in fashion.”

Lucinda …I couldn’t agree more!

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